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SET for what's next.
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Hey! We’re SET. We’re here to simplify the way you get dressed.
In an effort to be more effortless, we design athleisure that blurs the line between form and function. Whether you're getting active or actively chilling on the couch, our elevated essentials take you there.
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Community comes first.
We’re a community first and a brand second. Seriously. Everything we create is with you in mind— from styles and colors, to what's to come and what's coming back. We believe open communication is key, because we’re at our best when you feel yours.
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We're authentic and transparent, always.
We love to share what's going on BTS (behind the SET). Production planning, photoshoots, business day-to-day, what's up next, the good, the bad and the challenging. We're big on keeping it real and we'll always share the "why," because you deserve it.