We're setting the standard
Hey! We’re SET. We’re here to simplify the way you get dressed.
In an effort to be more effortless, we design athleisure that blurs the line between form and function. Whether you're getting active or actively chilling on the couch, our elevated essentials take you there.
Community comes first.
We’re a community first and a brand second. Seriously. Everything we create is with you in mind— from styles and colors, to what's to come and what's coming back. We believe open communication is key, because we’re at our best when you feel yours.
We're authentic and transparent, always.
We love to share what's going on BTS (behind the SET). Production planning, photoshoots, business day-to-day, what's up next, the good, the bad and the challenging. We're big on keeping it real and we'll always share the "why," because you deserve it.
Frustrated by a lack of cool, comfortable and high-quality clothes that could support my on-the-go lifestyle, I stopped looking to other brands for a solution and decided to create the solution myself. Before I had even developed the product, I already knew what my two main goals were in creating this brand: 1.) to simplify the way you get dressed and 2.) to foster an inclusive community, where everyone feels seen + heard and can form real, genuine relationships. Years later, these goals are still at the forefront of everything my team and I do, every idea we come up with and every decision we make. I’m honored and humbled to see what SET has become. We wouldn’t be here if it wasn’t for you, our amazing community.
